As we head into 2025, typography is proving to be more than just a design element-it's becoming a reflection of our cultural pulse. The trends we're seeing speak to a desire for both innovation and nostalgia, blending organic forms with digital precision.
Wix reckons that the rise of AI-generated content on the one hand and the enduring power of design nostalgia on the other suggests there's something of a battle afoot between innovation and tradition.
Jessica Walsh, founder of &Walsh and Type of Feeling, predicts that more brands will want to invest in assets that help them stand out with custom type.
Walsh's goal with Type of Feeling is to create typefaces that not only serve a functional purpose but also evoke an emotional connection.
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