Portrait of Paul Rand by Sally Andersen-Bruce for Champion International We spend a lot of time in design school studying the history of our profession and digging into the portfolios of successful designers from the past.The people that defined and shaped the early design landscape.So it's natural to respect the big names from design history-people like Paul Rand, Massimo Vignelli, Seymour Chwast-as not only a source of inspiration, but for the perceived level of fame that history has placed upon them.
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