The UEFA Champions League's new brand identity, called 'Kick of Light', represents competition through a prism of color, showcasing prestige and modern engagement.
UEFA aims to embody 'the best of the best on the Ultimate Stage' by creating a premium, sophisticated design while appealing to both new and veteran fans.
The iconic starball and stadium dome are now glass-based, reflecting the colors of various clubs, enhancing the visual appeal during the new league phase.
In addition to the rebranding, a refined version of the Champions League anthem has been orchestrated to align with the updated identity of the tournament.
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