The UK government is establishing a new train body called Great British Railways (GBR) and is in the process of creating a logo. While the previous government proposed a design that was registered, GBR has confirmed it will adopt a new direction. The article discusses possible branding options, including nods to historical elements like the Double Arrow logo, the inclusion of the Union Jack, and considerations for a modern abbreviation. The aim is to create a logo that fosters national pride and historical recognition.
A nod to the Double Arrow logo from British Rail branding could be a key element, drawing on its strong recognition and history.
Incorporating the Union Jack into the GBR logo might enhance its identity, but should avoid being overly brash to maintain elegance.
A modern, simple abbreviation like 'GBR' could emulate successful designs like 'DB' and 'GWR', emphasizing legibility and recognizability.
The branding process for Great British Railways offers a chance to create a logo that truly resonates with the public and reflects national pride.
Collection
[
|
...
]