Dallas is investing significantly in a federal lawsuit against Triple D Gear to assert its trademark rights over its logo, created in 1972. The city claims that the newer logo by Triple D Gear closely resembles its own, causing public confusion. Despite considering a redesign in 2015, Dallas has maintained its logo, which features concentric D shapes and a tree, underscoring its identity as a civic symbol. Triple D Gear has trademark rights for their logo since 2014, complicating the legal proceedings between the two.
Dallas City Council has committed $200,000 to a federal lawsuit aimed at canceling Triple D Gear's trademark, claiming substantial logo similarity causing confusion.
The city's logo, active since 1972, showcases three concentric D shapes and a stylized tree, noted for its minimalist and contemporary design.
Dallas initially considered changing its logo in 2015 but ultimately decided against it, solidifying its symbolic prominence within the community.
Triple D Gear registered its trademark in 2014, which sparked the current legal battle as the city pursues federal trademark protection for its established logo.
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