The article highlights the evolution of typography in the 1930s, which marked a period of significant change as the demand for effective communication surged amid global conflict. Modernism and artistic styles collided, leading to the creation of influential typefaces, particularly the iconic Times New Roman. Designers and typographers reflect on the decade’s contrasting styles and the importance of efficiency and readability, essential in the context of printed media, especially newspapers. This era laid the groundwork for contemporary design practices and typographical standards.
"Times New Roman began as a challenge, when type designer Stanley Morrison criticised The Times for being out-of-touch with modern typographical trends. So, The Times dared him to create something better."
"Morrison wanted any printing in his typeface to be economical, a necessity in the newspaper business, but he also wanted the process of reading to be easy on the eye."
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