"The launch of this feature will put even more creative freedom directly in the hands of fans," says Payman Kassaie, Associate Director of Brand at Spotify.
"We looked to creators and artists who are as passionate about playlisting as fans are because we knew they'd be eager to get their hands on this new feature," Kassaie says.
Kassaie said the team worked to find a balance between allowing for freedom of expression while being easy to use.
With more than 626 million users who have created more than 8 billion playlists, Spotify sees this new feature as a way to enhance users' creative expression.
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