The key part of the brief was they they wanted to see lots of different versions where the 'W' of 'Wonka' was flourished and elaborate. The challenge was to combine and craft a logo from two existing sketches the studio gave to me as part of the brief. In one of the scenes Wonka's mum wraps up a piece of chocolate and signs it 'Wonka.' Part of the brief was to create a scripted logo that worked with the storytelling from that scene.
It was a previous design director of mine, Stephen Goalby, who contacted me. He had since moved on and was heading up the animation department at Framestore. Whilst we worked together at the same agency, The One Off, I often worked on projects that involved crafted typography, especially around Christmas. One of the projects I designed was label packaging for a cranberry sauce jar with calligraphic, Victorian style typography. I think it's because I demonstrated those skills, he had me in mind for the Wonka logo.
[
add
]
[
|
|
...
]