Say hello to the latest annoying advertising trend
Briefly

(Image credit: Future owns)
Copywriting is a complex art, and for every seemingly conversational tagline or tweet, there's a million-page Tone of Voice Guidelines document.But just like designers, copywriters clearly aren't immune from the power of creative trends.Copywriting authority Vikki Ross has put together a (presumably not exhaustive) list of brand taglines starting with the words "Say hello to...", and, yep, there are loads.
Read at Creative Bloq
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