Rockstar Energy Drink's creative sneaker activation at Creamfields transformed worn-out footwear into unique masterpieces, showcasing the brand's innovative approach to festival culture.
Attendees at Creamfields participated in a DIY sneaker customization experience, where they could clean and personalize their old shoes, supported by custom sneaker specialist CANVVS.
On-site artists collaborated with festival-goers to create limited-edition sneaker designs, ensuring that each pair was transformed into a one-of-a-kind masterpiece.
The activation not only celebrated creativity, but also contributed to sustainability; any leftover sneakers were donated to Shoe Aid, minimizing waste.
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