Retailers are using sneaky web design to catch you out

(Image credit: Merchant Machine)
Online shopping offers massive benefits in terms of choice and efficiency, but we can't deny that there are downsides that the savvy consumer needs to navigate.We've all come across misleading language, hidden costs or confusing subscription offers, and these are just a few examples of the 'dark patterns' that retailers sneak into their user experience (UX) design.

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