"We modernized the logo to make it bolder, more confident, and unmistakably Brawny... to signal product superiority at shelf and reinforce brand strength."
"We weren't just evolving a visual identity; we were launching a new product, shifting our full lineup, and repositioning the brand in culture."
Brawny, the paper towel brand by Georgia-Pacific, has unveiled a bold rebranding, featuring a thicker font logo and an updated Brawny Man mascot to promote their new three-ply paper towels. The brand aims to stand out in a crowded market while maintaining its original identity. Brand director Amanda Earley emphasizes that this change is about more than aesthetics; it supports their objectives of increasing household penetration and driving category growth. The design shifts reflect a commitment to showcasing product superiority and enhancing brand visibility on store shelves.
Read at Fast Company
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