Anywhere Book Club's branding centers on creating common ground between children and carers, aiming to entertain and inspire both groups. Marcus' illustrative designs feature a lovable tamandua mascot, while typography from Malamocco and Sebenta enhances the visual experience. The guides are user-friendly, with nostalgic designs that evoke memories of school art, fostering positive learning connections. The playful elements of the branding, such as a whimsical logo that interacts with digital users, embody the organization's core values of joy and engagement for users of all ages.
Common ground and balance were core tenets in shaping Anywhere Book Club's branding, fostering mutual appreciation between children and their carers, according to Arthur.
The heavy linework of Marcus' illustrations paired with strong typography creates art that encourages positive learning experiences, infusing nostalgia that resonates with adults.
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