Pay2Play gets tactile in a sleek, hand-tied brand identity for clothing label Deficeler
Briefly

Around this time last year we first met the Beijing-based Pay2Play, a studio we love for its innovative use of material and form.Now, in true Pay2Play fashion, its most recent project sees a similarly tactile, multi-layered approach.Integrating sewing and physical photographs, the studio has collaborated with a new clothing brand Déficeler, on its first SS23 season: The Migration.
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