A versatile typeface is essential for Olympic team kits, ensuring legibility across various sports apparel while adding character to attract fans.
Nike's solution was a variable font with adaptable features, including twisting letter ends and intersecting curves, which enhance its flexibility across products.
Adrien Midzic and Luc Borho's Pizza Typefaces drew inspiration from Futura, creating rounded letters that resemble athletes' muscles and reflect the roundness of Olympic rings.
The French type design studio aimed to break bold font conventions to convey unity and movement, resulting in a typeface that is both solid and flexible.
Collection
[
|
...
]