The UK Advertising Standards Authority (ASA) banned an advertisement from the retailer Next for digitally manipulating an image to promote its denim leggings. The ASA deemed the depiction of the model as 'unhealthily thin,' emphasizing the negative impact of advertising imagery on body image. Next defended the edit, stating it featured a variety of models, but the ASA criticized both the digital alterations and the camera angle that exaggerated the model's slimness. This issue highlights ongoing concerns regarding fashion photography standards and the influence of digital editing.
"Because the pose, camera angle and styling in the ad investigated strongly emphasised the slimness of the model's legs, we considered that the ad gave the impression that the model was unhealthily thin."
"We concluded that the ad was irresponsible. The ad must not appear again in its current form. We told Next to ensure that the images in their ads were prepared responsibly and did not portray models as being unhealthily."
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