Otherway and Colophon Foundry collaborated to create three font collections for Fortnum & Mason, capturing a blend of tradition and modernity for the iconic British brand.
The new fonts were inspired by Fortnum's archive, ensuring a contemporary British design that respects its heritage and presents a vision for the future.
Challenges were faced in designing distinct but harmonious typefaces reflecting the diverse history of the brand, akin to the personalities founding Fortnum & Mason.
The bespoke typeface creation aimed to symbolize British design and innovation while embracing a modern approach, departing from generic or overused font styles.
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