Muni is honoring the 50th anniversary of its iconic Worm logo, designed by renowned Walter Landor. This logo, featuring an intertwined 'M' and arrow in red orange, represents movement and interconnectedness, often viewed as a nod to San Francisco's geography. Over the last century, the logo has evolved from the 1913 gold lettering to the O'Shaughnessy badge in 1919. Despite attempts to introduce a new logo after the SFMTA's creation in 1999, the beloved Worm logo remains a cherished symbol for the transit agency.
The intertwined 'M' and arrow symbolize movement and interconnectedness, cleverly reflecting the city's streets, hills, and valleys, making it a beloved emblem.
Walter Landor, founder of Landor Associates, designed the Worm logo that has become an icon, resonating with both locals and visitors of San Francisco.
Despite discussions to replace the Worm logo post-SFMTA formation, the classic design has endured, signifying a strong connection between Muni and its riders.
The Worm logo's distinctive red orange coloring represents not just transportation but also the vibrant spirit of San Francisco, contributing to its cultural fabric.
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