Eppo is an experimentation platform that was founded by a data scientist in a landscape dominated by engineering-founded competitors. Moving Brands aimed to reimagine a visual identity for Eppo's model that 'celebrates transformation, creating new ideas from disparate inputs, and the brand's dynamic, athletic nature'.
The independent design studio reimagined Eppo's brand identity to constantly evolve, with a system of modular visuals that allow for 'endless iterations and expressions' to help differentiate their unique background in data science and showcase their experimental spirit.
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