Michelob ULTRA honors U.S. Soccer with new packaging
Briefly

Michelob ULTRA honors U.S. Soccer with new packaging
"Ricardo Marques stated, "The return of the FIFA World Cup 2026™ to the U.S. marks a defining moment for American soccer, and Michelob ULTRA is honored to be at the heart of it.""
"The U.S. Soccer Jersey Pack features packaging that showcases the American flag's red and white stripes, designed to honor the pride, passion, and performance of the U.S. team."
"Michelob ULTRA is creating Superior Access opportunities that allow fans to enter for a chance to win tickets to a FIFA World Cup 2026 match by scanning any USMNT crest on Michelob ULTRA advertising and packaging."
Michelob ULTRA is celebrating its sponsorship of the FIFA World Cup 2026 with the launch of a limited-edition U.S. Soccer Jersey Pack. The design, inspired by the U.S. Men's National Soccer team's new jersey, features packaging that showcases the American flag's colors. Ricardo Marques emphasized the significance of the World Cup returning to the U.S. and the brand's commitment to supporting U.S. Soccer. The Jersey Pack is available nationwide, alongside other specially designed packaging for the tournament.
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