There's something about this marketing campaign that I just can't get out of my head... this campaign has been so unique since its' launch.
I'm not sure if it's because the idea and aesthetic are more niche, but... the amount of comments I've seen asking what's going on with her eyes is astonishing.
After looking at the design of the different covers, there's no doubt in my mind that this was used as SKIMS' inspiration.
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