Mauro Porcini is stepping down as PepsiCo’s first chief design officer after nearly 13 years, during which he revitalized the company's design approach post-2008 rebranding failures. Focused on building internal creative talent, he expanded Pepsi’s design team to 400 and established multiple global design centers. His leadership culminated in successful product rebrands, including the recent black and blue Pepsi and a new Mountain Dew. Porcini's departure leaves uncertainty about PepsiCo's future design direction, and although his next steps are unclear, he authored a memoir highlighting people-centric innovation.
Porcini's tenure at PepsiCo resulted in a significant shift in design philosophy, leading to a 40% revenue increase and a tripling of the company's stock.
Under Mauro Porcini's leadership, PepsiCo design transformed, establishing a global team of 400 designers and pioneering multiple flagship design centers worldwide.
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