For their new collection, Loewe and On have not only mixed their fashion styles but also combined their brand marks to create a strange hybrid logo, combining elements from each brand's identity.
Combining logos is considered a logical next step in the fashion industry, with collaborations becoming more common to cater to the demand for limited editions.
Hybrid logos, like the Loewe x On design, may face challenges in combining aesthetically different elements, creating a logo that reads 'Lonl' and lacks cohesion.
The trend of combining logos for collaborations may increase despite initial skepticism, as brands seek ways to make their partnerships stand out and differentiate themselves in the market.
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