The music video for Little Simz's track 'Young' showcases her transformation into an older version through prosthetics and VFX, directed by Dave Meyers. The video highlights the bittersweet nature of aging, merging elements of homey nostalgia with vibrant street energy. Fast and precise post-production was essential, led by Daydreamer VFX, which utilized SLAPSHOT's AI technology for rapid last-minute changes. This innovative approach included color alteration of Simz's outfit and modifications of background scenes, emphasizing the collaboration between visual arts and songwriting in contemporary music.
Simz' robe and bonnet were originally black on set, but Dave was keen to amplify colour in the promo. There wasn't much time, so SLAPSHOT allowed us to create clean mattes quickly and iterate multiple colour comps to find the perfect look.
Dave Meyers, known for his work with Harry Styles, Ariana Grande, and Kendrick Lamar, used physical effects to handle the aging process, but VFX was also crucial to help bring the creative vision to life.
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