Koto has launched Seasoned, an online hub designed to educate and inspire emerging creatives in branding. With contributions from a diverse range of clients, the platform offers stylish e-books and expert insights while aiming to break down barriers for newcomers in the creative industry. Creative director Sam Howard emphasizes the initiative's commitment to transparency and accessibility, creating a nostalgic experience reminiscent of vintage cookbooks, making the learning process both enjoyable and approachable for aspiring talents seeking guidance in their careers.
The Seasoned site addresses obstacles facing aspiring creatives, simplifying branding concepts through e-books and expert insights, aiming to democratize access to the industry.
Koto sought to create a fun, engaging platform that demystifies the creative industry, making rich knowledge accessible to those outside major design hubs.
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