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A tale of rebrands, search engine optimization, and the difficulty of trying to figure out what car you're looking at.When I see the relatively new Kia logo, which is just the brand's name but in an extremely angular, scrunched-up font with a seemingly connected "I" and middle line-less "A," the first thing that comes to mind is "wow, that makes sense on a state-of-the-art EV but feels laughably out-of-place on this minivan."
A tale of rebrands, search engine optimization, and the difficulty of trying to figure out what car you're looking at.When I see the relatively new Kia logo, which is just the brand's name but in an extremely angular, scrunched-up font with a seemingly connected "I" and middle line-less "A," the first thing that comes to mind is "wow, that makes sense on a state-of-the-art EV but feels laughably out-of-place on this minivan."
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