James Jean's redesign of the Zodiac symbol for Johnnie Walker Blue Label celebrates the snake through a stylized interpretation that signifies renewal and growth. Incorporating East Asian artistic elements like cloisonné, the artwork captures the essence of wisdom, intelligence, and intuition through three transformative snakes. Jean emphasizes the snake’s duality — reflecting beauty and danger — which aligns with the complexity of the drinking experience. The design seeks to innovate while respecting tradition, embodying the spirit of progress associated with the Johnnie Walker brand.
The artwork represents renewal and growth through a stylised depiction of snakes, reflecting cultural heritage and the duality of the snake in the Zodiac.
The snakes embody wisdom, intelligence, and intuition, portraying the attributes of the past, present, and future with elegance and vibrancy.
Collection
[
|
...
]