The article discusses the practice of sharing unused creative work in portfolios, suggesting that it can be labeled as 'unused concepts' while cautioning to check contracts regarding client ownership. It acknowledges the frustration of not being able to continue on a project but emphasizes the learning experiences available in different phases of project management. Additionally, it offers a positive perspective on moving on to new briefs, highlighting the opportunity for renewed creativity and focus in future projects.
As for sharing that work, yes you absolutely can include it in your portfolio. Simply labelling it 'unused concept' will suffice.
You might be able to share it online too, just double check your contract for anything around posting work (technically, that creative belongs to the client).
Perhaps you can talk to your creative director about managing that next phase of the project, even if it isn't your route they chose.
So maybe that's a good thing! You get to jump into the next brief while someone else manages the tricky bit.
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