Inside Google's quest to build AI products for creatives
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Inside Google's quest to build AI products for creatives
Nano Banana gained rapid attention for editing existing photos and for large-scale image generation. Google also has strong video-generation capabilities and growing traction in AI media creation. Many current tools are used briefly, where users enter prompts and receive outputs. Google aims to build a dedicated creativity product line for repeat professional use across the full creative process. Flow is an online video-generation tool that previously created images and 8-second clips from text prompts. An update enables users to chat with an AI agent to brainstorm and storyboard, develop scenes and character art, and generate videos. Flow uses the Gemini Omni model to bring Nano Banana-style editing to video. It also helps preserve character consistency and stylistic rules such as maintaining the same camera lens look across shots.
"“These tools started as something you put a prompt into and then get an output out of, like a coin-operated [machine],” says Google Labs VP Elias Roman. “Now Google wants to use its media-generation chops to build products that artists, filmmakers, and other professionals turn to over and over again, throughout the entire creative process.”"
"At the heart of these efforts is Flow, an online video-generation tool built by Google Labs that the company unveiled at its 2025 developer conference. Previously, Flow could generate images and 8-second video clips from text prompts. Now Google unveiled an update to Flow aimed at going beyond generating individual assets. Users can now chat with an AI agent to brainstorm and storyboard projects, develop scenes and character art, and ultimately generate videos."
"For video generation, Flow uses Google's new Gemini Omni model, which brings Nano Banana-style editing capabilities to the medium. Throughout these projects, Flow aims not only to keep characters consistent but also to maintain other stylistic guidelines. One example: Flow can preserve the same camera lens look across every shot, without users having to specify it in every prompt."
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