A clever anatomical illusion uses a close-up photo of buttocks to promote prostate cancer awareness by revealing it actually depicts an arm. It challenges misconceptions by showing a blood test instead of a common prostate exam.
TBWA\MCR's campaign highlights the importance of testing for prostate cancer to prevent deaths, using billboards in London. The agency aims to correct the misconception that a prostate check involves a finger up the bottom, emphasizing the simpler blood test method.
The campaign by TBWA\MCR stresses that more men would live if they were tested for prostate cancer. It aims to correct the avoidance of testing due to misconceptions by showcasing where a prostate check is actually taken from - the arm.
The optical illusion campaign cleverly showcases that a prostate check involves a blood test from the arm, challenging the common misconception of a physical exam involving the buttocks. This approach aims to encourage more men to undergo testing for early detection of prostate cancer.
#optical-illusion #prostate-cancer-awareness #advertising-campaign #health-awareness #misconception-correction
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