Monga aimed to create a striking identity for Sopro that embodies both manageable accessibility and sophisticated aesthetics, reflecting the festival’s mission of inclusive art appreciation.
Through studies of volume, color, and materials, the identity emerges as one that not only embraces pop art’s simplicity but also enhances the urban environment, making art accessible.
The branding extends beyond traditional confines to include large installations, merging pop art formats with everyday urban life, ultimately redefining public space and gallery concepts.
Monga's design balances a playful yet modern character, ensuring that the identity resonates with the audience while promoting the festival's welcoming atmosphere.
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