In Requena Office's identity for Garden Pizza, words look like plants and letters like flowers

"Their recent work on a refresh for the face of Requena saw Paul Renner's Futura transform into a custom typeface for the studio."

"Requena began the project using Herb Lubalin's Avante Garde...carefully redrafted into a much more expressive, joyful and affectionate letterset."

"A curved and abstract 'g'...its descender animated to slowly detract from a whole circle, like a steadily disappearing plate of pizza."

"Our communication is nourished by logical processes based on the very nature of imperfection, progress, evolution, improvement, and change."

The design team at Requena is actively reinterpreting seminal font styles, most recently innovating on Paul Renner's Futura into a unique custom typeface for their studio. Through their Garden Pizza project, they utilized Herb Lubalin's Avant Garde as a foundation, transforming it into an expressive new typography called Avant Garden. This design reflects a playful interaction with shapes and motion—symbolizing growth and nature—culminating in a flexible identity that evolves across various applications. The studio emphasizes a dynamic identity that mirrors the excitement of a blooming garden.

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