In an identity for Steffan, Han Gao steers clear of doing the "correct" thing
Briefly

Han made 'arbitrary design decision making' the core approach to reflect Steffan's unbiased vision, staying away from what is traditionally 'correct', resulting in a unique design.
The typeface created by Han for Steffan's brand exudes a classic and vintage feel, yet with modern elements like harsh lines and discord in size and shape of letters, providing an undefinable yet charismatic essence.
Read at Itsnicethat
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