While fans are divided over whether Lionel's legacy will be enough to carry the brand, it's certainly a bold move to emulate Gen Z's favourite drink (whether intentional or not).
The issues arise with the brand packaging that feels dangerously close to the wildly popular YouTuber juice created by KSI and Logan Paul. Like Prime, Mas+ comes in both bottle and can form, featuring bright colours and a bold wordmark logo that runs vertically on the side of the packaging.
Under an announcement tweet from EuroFoot, KSI replied with a subtle dig, simply commenting 'Looks familiar...'. It's clear that some fans agreed, with one writing 'They copied Prime's design and pasted it in Chat GPT 4.0. It gave them Mas +,' while another added 'Lawsuit incoming.'
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