I'm a sonic branding convert thanks to Leffe beer
Briefly

The new sonic brand identity of Leffe combines heritage with contemporary innovation, offering a multi-sensuous user experience enhancing the brand's unique taste.
Created by JKR and MassiveMusic London, inspired by the 800-year-old Abbey craftsmanship, the design reflects 'our home' concept tying every aspect of the brand to its core - the Abbey.
Sonic branding, though not new, is gaining popularity especially with the rise of voice-activated devices. Leffe's adoption of this trend aims to enhance its brand recognition and uniqueness in the industry.
Read at Creative Bloq
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