Multidisciplinary designer Sandrine Cheong adopts a playful, inquisitive approach in her self-initiated projects, often beginning with experimentation. With a background in graphic design from Paris, she explores various media to effectively communicate visual ideas. Sandrine values the impact of her work on audiences, deriving inspiration from her environment and diverse cultures. As motion design becomes increasingly important in her practice, she appreciates the added depth it provides, showcasing her evolution from print-based projects to multimedia expressions that provoke thought and question conventions.
A typical self-initiated design project starts with experimentation. I let my creativity freely wander, exploring and trying to play.
I find joy in designing with the purpose of a positive impact, affecting people's feelings and thoughts.
I usually pay attention to visual shapes around me and aim to be receptive to new thinking and cultures.
Adding movement to my designs allows me to bring depth to what I communicate, evolving my practice beyond print.
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