Dulux reimagined 12 timeless literary classics with hand-painted covers, pairing each novel with a hue from the Heritage range's 112 colors. The campaign, created with Ogilvy UK, sees classics like Little Women, Dracula, Frankenstein, and Nineteen Eighty-Four reinterpreted in Dulux hues.
Ogilvy's chief executive creative director shared, 'By equating the feelings and images a classic book paints in our minds to the beautiful colors of Dulux Heritage range, we tapped into a richer experience. Using science and creative elements, we found a new visual language and means of bringing color to life.'
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