"The Japanese automaker announced on January 13 that it's adopting a new logo across its automobile business. The company has had some sort of an H mark since 1963, and its new mark is wider than its last, with stems that slant outward as they move upward. The logo is now freed from being inside a frame, and Honda compares it to "two outstretched hands." It's meant to evoke a shape, not just a letter."
"As the automotive industry electrifies and upgrades its tech, automakers including Audi, Kia, and Tesla have turned to design tropes from 1980s science fiction to make their logos look futuristic, with stenciled, wide letters that evoke the typography of films like Bladerunner and Back to the Future II. Other brands, such as BMW, Mazda, and VW, have gone flat. All in all, these changes signal a great rebranding during a pivotal moment for the industry."
"Honda first unveiled the mark in 2024 in dramatic fashion. It launched at that year's Consumer Electronics Show on a pair of Honda 0 Series concept cars-the Saloonand Space-Hub-that look like they were built for the 2025 movie Tron: Ares and NASA's Artemis mission to the moon, respectively. The company announced on January 13 that the mark seen on those concept cars will now be used as the symbol to represent the business."
Honda announced a refreshed H logo to represent a "second founding," introducing a wider mark with stems that slant outward and no enclosing frame. The new mark is compared to "two outstretched hands" and is intended to evoke a shape rather than just a letter. The change aligns with industry shifts toward electrification and futuristic visual tropes, joining other automakers that have modernized or flattened their marks. The logo debuted in 2024 on Honda 0 Series concept cars at CES and will roll out across dealerships, communications, motorsports, and on EVs and hybrid-electric vehicles next year.
Read at Fast Company
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