The Lumon logo in Apple TV's Severance is a masterclass in corporate design, balancing retro aesthetics with deep-rooted symbolism. Designed by Tansy Michaud, it carries connotations linked to both pharmaceutical imagery and the unsettling realities of the show's plot. This seemingly simple design is layered with meaning, representing themes of severance and the dehumanization inherent in corporate culture. Its cyclical form and flatness echo the monotonous nature of office work, creating a chilling effect that resonates with viewers and mirrors the lives of severed employees.
The Lumon logo's droplet motif serves as an indirect reference to the implant inside severed employees, hinting at a darker symbolic layer of blood.
Physically divided by the Lumon wordmark, the incomplete lines of the logo reflect the concept of severance, illustrating the power held by the corporation.
Its subtle design details point to a critique of corporate life, mirroring the impersonal flatness that characterizes the lives of Lumon's severed workers.
The logo embodies the cyclical nature of office work, capturing the endless churn while simultaneously exuding a chilling, uncanny aesthetic.
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