Gillette's "mixed-reality" NFL ad is terrifyingly dystopian
Briefly

With the state of our collective attention span these days, advertisers are having to go bigger and bolder than ever to make an impression.From 3D billboards to firework-assisted logo reveals, we've seen all sorts of weird and wonderful examples.But this might be the most ridiculous yet.Razor company Gillette has just run the first ever "mixed-reality" tv ad, incorporating its products directly into a live NFL match.
Read at Creative Bloq
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