'I'm a really big fan of the branding and the clothing and everything about this [campaign] felt really right to me,' he told Rolling Stone. 'And then the fact that it was Sergio who was directing this campaign - it just felt like a natural extension and made perfect sense.'
Tapping into the zeitgeist with Sivan is just the latest step Gap, Inc. has taken to rebrand itself with a more modern spin by also throwing it back with a '90s retro vibe.
In the video entitled 'Get Loose,' which was filmed by Dan Martensen, Sivan shakes his booty and thrusts his hips alongside the Dutch dance troop CDK Company to the soundtrack of Thundercat's 'Funny Thing.'
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