The article discusses the therapeutic effects of retail browsing rather than purchasing, highlighting the role of shops as community spaces. Focusing on Adi Goodrich's design work for Framed Ewe in Phoenix, it showcases her bold and playful redesign for the boutique's 10-year anniversary. Goodrich's multifaceted approach includes bespoke furnishings, a new brand identity, and whimsical design elements reflective of Art Deco. The space features contrasting colors and textures, creating a cozy yet dynamic atmosphere conducive to social interaction.
In many cases, these establishments become extensions of circulation through the public realm.
The groovy new graphic language features a custom icon and logo type, with rounded letterforms reminiscent of 1920s style and fashion.
Goodrich opts for warm cherry wood tones and timeless terrazzo accents from Concrete Collaborative to cultivate a cozy atmosphere.
Inside the 880-square-foot-space, contrasting colors, expressive materials, and rounded corners lean into geometry's softer side to add a touch of whimsy.
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