Tapestry has engaged in a partnership with Adobe to utilize digital twinning—creating virtual replicas of physical products—which facilitates design, marketing, and consumer insights. This technology accelerates product development while effectively identifying design flaws and reduces the need for physical samples.
According to Adobe, Tapestry trained their Firefly Custom Model to accurately generate digital twins reflective of their existing products, enabling a streamlined process to deliver products that resonate with consumers.
With the market for digital twin technology projected to reach $73.5 billion by 2027, Tapestry's investment in this area signals a substantial shift in fashion design and product development practices.
Tapestry's collaboration with Adobe marks a significant advancement in their internal capabilities, allowing for more innovative and consumer-centered design processes through the empowering use of generative AI technology.
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