The New York Historical Society is reimagining its brand to clarify its role in engaging fact-based conversations about democracy, aiming to become a destination in its own right.
The unstated brief was essential to understanding how to elevate the museum's identity from a mere place to a vibrant destination that highlights its eclectic offerings and historical significance.
It's crucial to have a team that reflects the diverse experiences of the American populace, enhancing the project with fresh perspectives and genuine passion for history.
Our nation in conversation highlights the museum's superpower—its ability to connect diverse artifacts and ideas, fostering engaging dialogues that resonate across different eras and cultures.
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