William McDonough, in his address at Circularity 2025, underscored the gradual progress towards embracing a circular economy, a concept he popularized in his 2002 book with Michael Braungart. He stressed the importance of designing products with consideration for their next use instead of just their end of life. McDonough's insights reflect the necessity of establishing trust to accelerate this transformative change in design practices, promoting sustainability and environmental consciousness.
Change happens at the speed of trust. This emphasizes the necessity of reliable relationships and mutual understanding in fostering a shift towards better design practices that prioritize the environment.
McDonough stated that thinking about products for their next use rather than their end-of-life is crucial for achieving a circular economy, marking a shift in design philosophy.
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