The most prominent feature is the word 'Kings' in bold letters in the middle of the logo, with speed lines running behind it, 'Los Angeles' written above and at the bottom, a crown - an image that dates to the team's initial season in 1967.
"This evolution is rooted in our 57-year history and embraces the elements of our eras," Kings President Luc Robitaille said in a statement. "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
"The Ducks are a symbol of Orange County, and our pivot to orange with an updated, iconic logo encompasses our past, present and future," they said.
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