Collins has recently launched its full rebrand of Freeform after audiences got their first look at the work in September 2022.The cable channel - Disney's division for young adults and teens - has moved through a couple of design eras since rebranding from ABC Family to Freeform in 2016.This latest edition moves away from a circular logo, enclosing FF initials, to a variable typographic approach under Collins - a typeface which is "always in a state of becoming, like [Freeform's] audience", the design company's case study explains.
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