"Established brands carry memory structures that people already associate with them, and they are crucial in the way consumers connect with these brands on an emotional level. Changing these can cause powerful responses and emotions, which always rise to the surface in these types of backlashes against rebrands."
"Unfortunately, most posts on publications and social platforms are all about clicks and likes and being the first to jump on a story, which results in thoughtless comments and misinformed articles."
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