The main issue arises from the use of trademarked phrasing such as "Going for Gold", "Team USA" "Olympian" and even the simple term "Olympic", as well as imagery related to the Olympic rings logo. In the official court document, the USOPC's legal team claims that "Prime Hydration's conduct has been and continues to be willful, deliberate, and in bad faith, with malicious intent to trade on the goodwill of the USOPC and the IOC."
With prodigious rival drinks brand Coca-Cola backing the USOPC and integrating its trademarks in promotion, legal action aims to ensure no misleading competition between Prime and the USOPC's official sponsors. While the drink appears to have been removed from the Prime website the case is still ongoing, with no further comment from either party.
[
Collection
]
[
|
...
]