The evolution of Mina's branding involved shifting from traditional type-focused designs to incorporating raw, charcoal illustrations that represent various restaurant elements. Designer Davy aimed for a visual identity reflecting a relaxed atmosphere, emphasizing comfort over formality. Named after an iconic Italian singer, Mina's branding combines elements like a decorative serif and simple layouts inspired by vintage film posters. Davy's approach prioritizes personal touches and fun experiences in dining, making the restaurant feel accessible and enjoyable to all.
They began to incorporate drawings, and the style of the illustrations became key, not the actual illustration itself.
Davy emphasizes the importance of a tactile environment, aiming for a personal and fun experience in restaurant branding.
Mina embodies a relaxed dining atmosphere, symbolized through an identity that mixes raw illustrations with sophisticated typography.
The visual identity of the restaurant reflects the joy of dining, aligning with the brand's ethos of comfort and enjoyment.
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